This interview is with Carol and Peter Adams of Trout Lily Ranch. In this interview, Carol and Peter describe discovering their love for wine after traveling through Europe, and eventually deciding to purchase land to plant grapes on. Later, Carol talks about being a woman winemaker in the early days of the Oregon wine industry and the challenges she was faced with. They both go on to speak about how their business has evolved over the years, from hiring a new winemaker, to changing their sales strategies to become more direct to consumer based. Finally, they describe how the industry has changed over the years and what their projections for the future of Oregon look like. To conclude, Carol and Peter give their words of wisdom for joining the wine industry and touch on maintaining a relationship and owning a wine brand together.
This interview was conducted by Rich Schmidt at Trout Lily Ranch on August 17, 2020.