Interview
This interview is with Levi Danielson of RAW Cider Company. In this interview, Levi explains his motivation for bringing “fine-dining” cider to the Oregon wine/cider industry.
Levi talks about how his background in microbiology and health. Attending the University of Wisconsin-River Falls, Levi was interested in the healthcare industry, especially nutrition. After working many hours in the healthcare system, Levi wanted a break, so he headed to France.
Levi discusses his experience in France as he worked on an organic cider farm. During his time on the farm, he learned about traditional cider making. While he always had an interest in fermentation, he was planning on returning to the healthcare industry. It was until he compared the lifestyles of the people within the healthcare industry and the cider industry, that he realized which life he would rather live. After six months in France, he returned to the United States and eventually started his own cider company with the knowledge he gained in France.
Later in the interview, Levi explains his vision for RAW Cider Company. The company’s slogan, “work with wild,” represents using natural techniques to produce his cider. They do everything in-house and even have a tasting room on the orchard. Levi hopes to scoop wine people up who are visiting the Willamette Valley and introduce them to fine cider. Now, Levi is learning how to be a boss and manage a company. A black belt in jujitsu, Levi explains the similarities between the sport and cider making. For both, one must have the confidence to be creative and the confidence to fail.
This interview was conducted by Rich Schmidt at RAW Cider Company in Dayton on June 23, 2026.