This interview is with Bill and Sandy Sanchez of Potter’s Vineyard. In this interview, the couple speak about how they were inspired to make their own wine and create their own tasting room. They describe finding and purchasing Laura Volkman’s estate vineyard in 2012 and go over the process of making it their own. They also discuss why they wanted to combine wine and art, specifically clay art and pottery. They go over building their brand, finding local artists, and refining their winemaking style. The couple also talks about the experiences they wanna customers to have, focusing on a relaxing and comfortable environment. Near the end, they discuss the most recent vintage, 2020 and what that year had in store for them.
This interview was conducted by Rich Schmidt at Potter’s Vineyard in Newberg on July 27, 2021.