This interview is with Mark and Mike Wisnovsky of Valley View Winery and covers topics including the Wisnovskys’ late father, Frank, different marketing strategies, and the necessity of continuous experimentation in the vineyard and winery.  The interview offers extensive commentary on the necessity to choose and adapt to the market—in Valley View Winery’s case, making and selling wine for the local consumers. The Wisnovsky brothers provide examples of how they’ve tailored their choices to that strategy, including focusing on local sources, sustainable practices, and choosing to produce fruit-forward wines.

This interview was conducted by Rachael Woody at Valley View Winery on August 1, 2013.


This interview is with Mike Wisnovsky, owner of Valley View Winery in Jacksonville, Oregon. He talks about how his family got into the wine industry, the land where the winery is located, the region, and experiences from working with wine his whole life.

This interview was conducted by Janis Miglavs on September 28, 2007.

Interview Photos

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