This oral history interview is with Sam Cole-Johnson of JancisRobinson.com. Sam talks about her introduction into wine and her education – both formal and informal – that led her into the industry. She talks about her harvest experiences, and documenting those for JancisRobinson.com, which eventually turned into a full-time writing job.
Sam also talks about what she looks for in a story, balancing consumer needs with her own research and writing interests, and what changes she foresees for the wine industry. Particular attention is paid to the “undertold” stories she enjoys finding and diving deeply into.
This interview was conducted by Rich Schmidt at Linfield University in McMinnville on March 24, 2022.