INTERVIEWER
Schmidt, Rich
DURATION
1 hour 21 minutes 56 seconds
DATE
April 13, 2021
INTERVIEW SUMMARY
This interview is with Terry Sherwood of Crush2Cellar. In this interview, Terry speaks about how he got into the wine industry and what it was like starting a business for the winemaking community. He talks about what it was like seeing the Oregon Wine Industry grow and how he has had to change or adapt his business overtime. He goes over some of the challenges he and the industry faced and how they were able to overcome them. He also discusses what it’s like working with clients, various projects he’s been a part of, and what he’s done to make his business stand out. Later, he addresses 2020, the wildfires, and COVID-19 and what it was like to respond quickly to client’s needs.
This interview was conducted by Rich Schmidt at Linfield University in McMinnville on April 13, 2021.
COMMENTS
Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.