Schmidt, Rich


1 hour 29 minutes 5 seconds


March 4, 2020


This interview is with Mike Hinds of Franchere Wines. In this interview, Mike speaks about what he was doing before he got into the wine industry, and what it was like working in wine shops. He describes what it was like working in various wine shops, why he chose Oregon to start his wine career, and the education he received. Mike then goes on to talk about what it was like starting his own label, how he got its name, and the vineyards that he ended up working with. Towards the end of the interview, Mike touches on his winemaking philosophy, what he sees for Franchere in the future, and the changes he’s seen in the Oregon Wine Industry since he first entered.

This interview was conducted by Rich Schmidt in the Nicholson Library at Linfield College on March 4, 2020.


Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.