Michael Donovan

Interviewer

Woody, Rachael Cristine

Document Type

Video File

Duration

41 minutes 35 seconds

Publication Date

8-1-2013

Disciplines

Oral History | Viticulture and Oenology

Abstract

This interview is an oral history conducted by Linfield College archivist Rachael Cristine Woody with Michael Donovan, member of the Oregon Wine Board. The interview took place at RoxyAnn Winery distribution center on August 1, 2013 and covers topics including early wine industry history and Michael Donovan’s involvement in the Oregon wine industry.

In addition to wine industry history, Donovan speaks to the food and wine cultural evolution during the 1960s and 1970s from his perspective as a restaurant owner and, later, a wine industry insider. The interview articulates the Oregon Wine Board’s efforts in marketing and consumer education in order to sell Oregon wine. Donovan addresses the different roles and operations of the Oregon Wine Growers Association and the Oregon Wine Board. Donovan also provides speculation on business and marketing strategy needed to promote and sell Oregon wine.

For a shareable version of this video, please see the interview on YouTube.

Comments

This project is supported in part by a grant from the Oregon Wine Board.

The Southern Oregon oral history interviews were conducted on site and may contain background noise from nature, winery, or tasting room operations.