Woody, Rachael Cristine
41 minutes 35 seconds
Oral History | Viticulture and Oenology
This interview is an oral history conducted by Linfield College archivist Rachael Cristine Woody with Michael Donovan, member of the Oregon Wine Board. The interview took place at RoxyAnn Winery distribution center on August 1, 2013 and covers topics including early wine industry history and Michael Donovan’s involvement in the Oregon wine industry.
In addition to wine industry history, Donovan speaks to the food and wine cultural evolution during the 1960s and 1970s from his perspective as a restaurant owner and, later, a wine industry insider. The interview articulates the Oregon Wine Board’s efforts in marketing and consumer education in order to sell Oregon wine. Donovan addresses the different roles and operations of the Oregon Wine Growers Association and the Oregon Wine Board. Donovan also provides speculation on business and marketing strategy needed to promote and sell Oregon wine.
For a shareable version of this video, please see the interview on YouTube.
Donovan, Michael, “Michael Donovan Interview” (2013). Oral History Interview: Michael Donovan. Video File. Submission 1.