Mark and Mike Wisnovsky

Interviewer

Woody, Rachael Cristine

Document Type

Video File

Duration

1 hour 6 minutes 43 seconds

Publication Date

8-1-2013

Disciplines

Oral History | Viticulture and Oenology

Abstract

This interview is an oral history conducted by Linfield College archivist Rachael Cristine Woody with Mark and Mike Wisnovsky of Valley View Winery. The interview took place at Valley View Winery on August 1, 2013 and covered topics including the Wisnovskys’ late father, Frank, different marketing strategies, and the necessity of continuous experimentation in the vineyard and winery.

The interview offers extensive commentary on the necessity to choose and adapt to the market—in Valley View Winery’s case, making and selling wine for the local consumers. The Wisnovsky brothers provide examples of how they’ve tailored their choices to that strategy, including focusing on local sources, sustainable practices, and choosing to produce fruit-forward wines.

For a shareable version of this video, please see the interview on YouTube.

Comments

This project is supported in part by a grant from the Oregon Wine Board.

The Southern Oregon oral history interviews were conducted on site and may contain background noise from nature, winery, or tasting room operations.