Interviewer

Woody, Rachael Cristine

Transcript

Link

Duration

1 hour 6 minutes 43 seconds

Date

August 1, 2013

Interview Summary

This interview is with Mark and Mike Wisnovsky of Valley View Winery and covers topics including the Wisnovskys’ late father, Frank, different marketing strategies, and the necessity of continuous experimentation in the vineyard and winery.  The interview offers extensive commentary on the necessity to choose and adapt to the market—in Valley View Winery’s case, making and selling wine for the local consumers. The Wisnovsky brothers provide examples of how they’ve tailored their choices to that strategy, including focusing on local sources, sustainable practices, and choosing to produce fruit-forward wines.

This interview was conducted by Rachael Woody at Valley View Winery on August 1, 2013.

Comments

Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.

This project is supported in part by a grant from the Oregon Wine Board.