Schmidt, Rich


48 minutes 44 seconds


February 5, 2021


This interview is with LM Archer, a journalist specializing in wine. In this interview, she speaks about jobs she’s had as a writer and how her passion for writing began at a young age. She talks about why she decided to write about wine, what the process of telling those stories is, and what it is like working for different publications. She also discusses her favorite stories, places, and topics to write about – her favorite wine to write about: Sparkling Wine!

She goes on to compare Burgundy and the Willamette Valley, noting that there are no slackers in either region. She describes the nature of the Oregon Wine Industry and what she predicts in its future. She talks about the collaboration and congeniality she sees in Oregon, which has made it so successful in the wine world.

This interview was conducted by Rich Schmidt on Zoom on February 5, 2021.


Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.