Schmidt, Rich


1 hour 48 minutes 1 second


August 18, 2023


This interview is with Jim Bernau of Willamette Valley Vineyards. In this interview, Jim speaks about his introduction to wine and his journey through the industry.

Jim starts the interview by diving into his childhood introduction to wine, which spurred him and his brother to steal and experiment with their mother’s frozen grape concord concentrate.

Jim also talks about his educational journey, where he went everywhere from Oxford to Willamette University. He then shares that after college he was introduced to wine professionally through legislation.

Later in the interview, Jim dives into the creation of Willamette Valley Vineyards. He leaves us with some advice about entering the wine industry and his hopes for the future.

This interview was conducted by Rich Schmidt at Domaine Willamette in Dayton on August 18, 2023.


Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.


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