Schmidt, Rich


50 minutes 51 seconds


June 16, 2020


This interview is with Jason Hanson of Hanson Vineyards. In this interview, Jason talks about how he got into wine, and what was most appealing about his passion. He then goes on to speak about his wine growing philosophy and how that’s evolved over the years, the process of learning the estate, and how he deals with consumer reactions and the ever-changing vintages. Jason then touches on how he’s had to adapt to COVID-19, reflects on changes he’s seen to the industry since he first entered, what he sees for the industry’s future moving forward, and the role of wine within society.

This interview was conducted by Rich Schmidt at Hanson Vineyards on June 16, 2020.


Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.