INTERVIEWER
Schmidt, Rich
DURATION
1 hour 58 minutes 41 seconds
DATE
March 3, 2026
INTERVIEW SUMMARY
This interview is with Bruce Lundqist of Rack & Riddle. In this interview, Bruce speaks about his time at Linfield University, including his performance on the track team that led him into the school’s sports Hall of Fame. He then talks about his work in the finance world in the dairy industry before starting his wine journey in California.
Later, he talks about how Rack & Riddle came to be and its growth and accomplishments during his 20 years as co-leader. He speaks to the current state of the wine industry and what the years ahead might hold.
This interview was conducted by Rich Schmidt at Linfield University’s Nicholson Library in McMinnville on March 3, 2026.
INTERVIEW PHOTOS
COMMENTS
Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.