This interview is with Michael Donovan, member of the Oregon Wine Board and covers topics including early wine industry history and Michael Donovan’s involvement in the Oregon wine industry. In addition to wine industry history, Donovan speaks to the food and wine cultural evolution during the 1960s and 1970s from his perspective as a restaurant owner and, later, a wine industry insider. The interview articulates the Oregon Wine Board’s efforts in marketing and consumer education in order to sell Oregon wine. Donovan addresses the different roles and operations of the Oregon Wine Growers Association and the Oregon Wine Board. Donovan also provides speculation on business and marketing strategy needed to promote and sell Oregon wine.
This interview was conducted by Rachael Woody at the RoxyAnn Winery distribution center on August 1, 2013