This interview is with Vanessa Hadick of Double Tap Marketing. In this interview, Vanessa speaks about working in different regions of the wine world. She describes the places she’s been during her travels, which includes her work and education in California and Australia. She goes over how why she settled in Oregon and what her first impressions were of Oregon’s wine industry. She goes on to describe her experience at Sokol Blosser, where she worked on their marketing. From there, Vanessa discusses Double Tap Marketing, the wine marketing consulting company she began. She explains the value of effective marketing in the wine world, especially when society was quarantined. She emphasizes the importance of digital marketing and the use of social media, and she shares how her work uses media platforms to help and educate wine companies.
This interview was conducted by Rich Schmidt in Dundee on July 28, 2021.