51 minutes 28 seconds
This interview is with Michelle Kaufmann, communications director for Stoller Family Estate. In this interview, Michelle discusses how her public relations background informed her role in the wine industry, as well as her various roles in the wine industry— serving on the Oregon Wine Board, being a major role on the IPNC team, and being on the marketing committee for the Willamette Valley Wineries Association. Michelle discusses the lessons, challenges, and successes that come with her job, as well as why she believes it is important to capture oral histories within the wine industry. She also explains the role technology plays in marketing, and the challenges she faces in addressing multiple audiences in the industry. Towards the end of the interview, Michelle speaks about her plans for the future, Stoller Family Estate, as well as the larger Oregon industry.
This interview was conducted by Rich Schmidt on March 15, 2019 at the Chehalem tasting room in Newberg, Oregon.